Branding yourself keynote template11/24/2023 ![]() For example, looking at George Clooney, we see by his body language and tone that he is self-assured but approachable. Identifying your traits is arguably the easiest of these and involves your appearance as well as your actions. Ultimately, your personal brand should encapsulate your traits, values, and audience. This means that in working to market yourself as a speaker, you have to first define how you want people to see you as a person. ![]() Because speaking businesses are highly personal, rebranding or creating your brand has to represent you. That said, before rebranding your website, it’s important to focus internally. Still using stock photos from the early 2000s? Is your website mobile friendly and designed to adapt to different devices? These are just two reasons, among many, to give your website a facelift and get it up to speed with today’s design trends. Besides updating your list of past clients, redesigning your website allows you to put a new face on your speaking business. On the flip side, if you already have a website, refreshing or rebranding it can be equally useful. Because of this, to market yourself as a speaker, a website is key. A website allows event planners to find you and get a sense of whether they want to hire you within a quick glance. After all, if you’re bouncing from event to event and trying to make sales in between, you don’t have a lot of time to spare. As a speaker, the latter is especially important because of your busy schedule. You’re also unable to showcase your credentials and speaking experience without having a conversation. Without a website, not only are you unable to attract potential clients through other marketing channels, such as paid advertising. As far as marketing is concerned, if you don’t already have a website, this is your top priority. Key Features of a Good YouTube Strategyįirst and foremost, let’s talk about websites.Creating & Maintaining A Speaker Website.Below are the main marketing topics we’ll cover.□ Now, I’m here to share it with you in this ultimate guide. They also allow you to quickly analyze and adjust your marketing processes where needed, reducing cost in the long run.įrom implementing these on our website to testing new marketing ideas at SpeakerFlow, we’ve seen firsthand the benefits of learning to market yourself as a speaker. Website analytics and tracking, for example, are two huge pieces of digital marketing that not only bring new clients. ![]() ![]() However, many of these reasons still have yet to be fully utilized in the speaking space. Over the last decade, we’ve seen these changes for several reasons. In light of this, let’s break down the ways to effectively market yourself as a speaker.Ĭurrently, speaking business marketing is concentrated primarily in the digital world. Similarly, there are many ways to gain exposure for your speaking business, all of which are constantly evolving. That said, whether it’s through advertising, networking, or content, it’s no secret that this isn’t easy. The ultimate goal as a business owner is to bring more positive attention to your business.
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